Data Shows AI Fashion Try-On Significantly Increases E-Commerce Conversions

Wiki Article

In the ever-growing world of fashion e-commerce, one solution (technology) has become very popular for consumers who are buying clothes online. That solution, the lack of confidence with regards to attempting to buy clothing via a website. There are still many buyers who might be reluctant to purchase clothing (especially) based upon product images of the products (from a website) in which they wish to buy, as they are unsure if they will fit/ (or) be flattering to their body type. According to recent studies, AI fashion (virtual) try-ons are the best solution to this issue and can even increase online store conversions to a great extent.

One company that has started to gain popularity is Visboom, especially with their "change clothes AI" product. Through the use of this product, users can try on a wide range of clothing in an online setting. From my personal experience, I have used Visboom as part of my online shopping experience and have had positive results. My experience has led me to become much quicker, clearer and much more confident in my selection of clothing when I use Visboom.

Customers Gain Confidence Through Realistic Image Representation

Historically, the fashion sector relies on the photographic images of professional models to sell their clothing to consumers. This makes it challenging because there can be a significant disconnect between what a person expects and what they will actually receive. Every body and skin tone are different, and the proportions of a person's body do not always work with a particular item of clothing.

Visboom's AI-enhanced virtual try-on technology provides a user satisfaction level that exceeds traditional methods by displaying each garment on the user's photo rather than a generic model. The results are representative of the user's own body (size, shape, etc.) and lighting conditions. In my own shopping, I used this feature to see how items such as denim jackets, casual cardigans, and semi-formal shirts would appear on my own body. This was not only a visual enhancement but also helped me feel more confident about clicking the 'buy' button.

Combined with reports from multiple companies in the digital fashion sector of all sizes (beginning with studies conducted), it appears that when AI try-on features have been added, conversion rates have risen. According to the company's reports, there are now a number of similar patterns emerging within the industry when it comes to data about the use of virtual try-on packages:

1. Average conversion rates have increased between 20% to 40% on average when the try-on capabilities are implemented;

2. Decreased returns of up to 25% as customers select clothing that better fits;

3. Customer engagement appears to be increasing as customers are spending 2–3 times more time reviewing product pages; thus allowing for more fully informed selections.

The trend shows that the more accurately a product can be visualized on the body of the user, the better chance the user has of completing the purchase, although there may be differences in percentage across different platforms.

As someone who actively shops via eCommerce, I have been able to expand my options for clothing, thanks to Visboom. I used to avoid trying different styles due to uncertainty about whether my body type would fit those styles. After using an AI try-on, I realized how oversized patterns suit me. I also found that I was able to try on colors that I had previously thought would not work for me. With an AI try-on, I was able to compare multiple styles simultaneously instead of waiting for feedback from others.

The experience of shopping via AI fashion try-ons is a more personalized and risk-free experience for the consumer. The use of AI fashion try-ons is also beneficial for businesses. When Visboom is integrated into an eCommerce platform, businesses can increase their conversion rates by providing a more relevant visual representation of their products. Businesses also save money on photo production costs since they no longer need to shoot every style on each model. AI allows businesses to create a wide variety of looks for their collections instantaneously and present a more personalized shopping experience to consumers. This has always been a challenge for most eCommerce platforms.

The "Change Clothes AI" function is a feature available to sellers that permits them to upload pictures of a model in their clothing and have this AI change the clothing automatically. This function is highly valuable to small brands that may lack the ability to create numerous professional images due to money constraints.

The rapid increase in the usage of AI to try on fashion has been fuelled by the fact that it allows users to visually see how a clothing item will look by providing immediate confirmation as to whether or not the clothing fits.

My own experience with integrating Visboom has proven that this technology will not only improve convenience but fundamentally alter the way people purchase clothing. There is no doubt that this is one of the most important digital fashion innovations to occur in the last five years.

With current data clearly demonstrating increased conversion rates and very positive customer feedback, it would appear that AI's virtual fashion fitting technology is not merely an additional option when purchasing clothes but rather an entirely new paradigm for shopping for clothing in the digital environment. Visboom and its "Change Clothes AI" feature could represent a significant even more successful strategy for online fashion businesses. Therefore, as the landscape of online fashion is changing, the presence of AI technology is at the forefront of that shift.